I suppose it stands to reason that we should. Not because lingerie stores are renown for blogging on the side, but because I have been a blogger for years.
In fact, my travel blog, Travelling Jezebel, was my first passion project, before Jezebel by Night, and it actually does pretty bloody well, with last month bringing me in 110,000 visitors (to put it into context, over 50% of local businesses receive less than 500 visitors a month) and a nice amount of ad revenue.
It stands to reason then, that I would create a blog page for JBN. Not to generate more sales (although please go and buy things), but to give me a chance to write about things that I wouldn’t usually be able to write about on my other blog.
I’m not talking about lingerie.
There are plenty of lingerie blogs out there written by lingerie experts, and I am not a lingerie expert. I don’t know what was on the catwalks in Paris in 2004 and I couldn’t write an essay on why I prefer bras with underwire.
You see, I’m not in the business of lingerie.
I am also not in the business of providing you with comfy loungewear to make lockdown more bearable, or shapewear that you ‘need’ to have in order to leave the house that little red dress you love.
I am in the business of making women feel confident and empowered enough to be able to wear that pink feathered suspender belt, or that floor-length fur dressing gown that they’ve always longed to but have never dared.
I am in the business of putting products in front of your eyes that will make you feel EXTRA and OUTRAGEOUS, and if your bf doesn’t see the point in diamante body jewellery and feather boas then why is he even your boyfriend?! Dump him sis.
In fact, if you are coming to a lingerie site with a man in mind at all, then stop. You’re doing it wrong.
I want you to buy lingerie for YOU. Who cares if you don’t have a man to show it off to, or the man you do have doesn’t like it?
All you need to care about is how JBN lingerie makes YOU feel.
As long as you can stand in front of your bedroom mirror wearing killer heels, sipping from a glass of cool Prosecco and absolutely rocking one of my sets, I don’t care if nobody but you ever sees it.
Lingerie inspires a special kind of confidence – a secret confidence, a confidence from within. You can turn up to the office in your boring business attire, or run to the shops in a baggy band tee and no makeup, but if you’re wearing a pink satin bra with peepholes and bows to boot, you’ll evoke the kind of self-assuredness that only a true Jezebel can possess.
So this isn’t a blog about lingerie.
It is a blog about everything that surrounds lingerie.
And what may that be, I hear you ask? Well, the confidence to wear it for a start, or the fact that YOU DON’T NEED A MAN to be texting you back in order to feel like a fox.
This blog will be about the elements of kink that you will see sprinkled across this website (and yes, we will talk about what the ABDL and DDlg abbreviations stand for). It will question the most common fantasies and where they come from, it will ask where fetishes come from and why are some men so obsessed with feet?! It will talk a lot about BDSM (we do have a Mistress section, after all), and try and answer some common questions that people have about dominance and submission and everything in between.
Moreover, it will tell you that maybe starting an OnlyFans in 2021 isn’t the best idea, but if you do want to do online sex work then there are definitely some things you should know.
We will talk to my Jezebels, my brand ambassadors who come from such different backgrounds and have inspiring stories to tell. We will learn about the subcultures that they are in, from the DDlg scene to cosplay and webcam modelling.
Are you excited?
I hope you are, because I am.